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Dove – Real Women, Real Skin

Brand: Dove Nourishing Lotion Execution: TV Link: Click Here Target: Real Women Reviewer: David Rating: ** Description: The spot opens to a thin redhead in a white two-piece outfit that is somewhere...

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Wall Street Journal Announces Top Ads of 2005

Commentary by: David Issue: Best and Worst Campaigns of 2005 Named by WSJ Susan Vranica and Brian Steinberg of the Wall Street Journal today named their picks for the best and worst advertising of...

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SUPER BOWL XL FIRST LOOK – Hits and Misses of the Big Game

Here is our first take on the hits and misses of the game, by category: CELEBRITY Hit – Desperate Housewives (ABC) – Shaquille O’Neal, Hugh Hefner etc. Instant Analysis – A nice job of using celebrity...

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Dove Onslaught – The Campaign for Real Beauty moves forward

Brand: Dove Execution: Cause Marketing Viral Video Target: Mothers with young daughters Rating: **** Reviewer: David Vinjamuri Description: On this viral video launched in the U.K., a series of rapid...

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COMMENTARY: Did Dove Put the Touch on Real Beauty?

Issue: Dove Accused of Retouching ‘Real Beauty’ Ads Commentary by: David Vinjamuri In Accidental Branding I write that brands need to ‘sweat the details’ – meaning that paying attention to even small,...

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