Dove – Real Women, Real Skin
Brand: Dove Nourishing Lotion Execution: TV Link: Click Here Target: Real Women Reviewer: David Rating: ** Description: The spot opens to a thin redhead in a white two-piece outfit that is somewhere...
View ArticleWall Street Journal Announces Top Ads of 2005
Commentary by: David Issue: Best and Worst Campaigns of 2005 Named by WSJ Susan Vranica and Brian Steinberg of the Wall Street Journal today named their picks for the best and worst advertising of...
View ArticleSUPER BOWL XL FIRST LOOK – Hits and Misses of the Big Game
Here is our first take on the hits and misses of the game, by category: CELEBRITY Hit – Desperate Housewives (ABC) – Shaquille O’Neal, Hugh Hefner etc. Instant Analysis – A nice job of using celebrity...
View ArticleDove Onslaught – The Campaign for Real Beauty moves forward
Brand: Dove Execution: Cause Marketing Viral Video Target: Mothers with young daughters Rating: **** Reviewer: David Vinjamuri Description: On this viral video launched in the U.K., a series of rapid...
View ArticleCOMMENTARY: Did Dove Put the Touch on Real Beauty?
Issue: Dove Accused of Retouching ‘Real Beauty’ Ads Commentary by: David Vinjamuri In Accidental Branding I write that brands need to ‘sweat the details’ – meaning that paying attention to even small,...
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